I’m always taken aback when someone asks me how much time I devote to marketing. Every single thing I do is marketing. Talking to strangers at seminars or group meetings or even in elevators or taxis is marketing. Customer service is part of marketing. I am an unabashed, relentless, promoter of my services and products. […]
Read More...Targeting Your Customers
From my conversation with marketing/PR expert Gary Purece. Successful marketing means that you identify prospective clients and position yourself in the market so they choose you over your competition. When I sit down with clients who want to position their marketing, I seek the answers to four basic questions: 1. WHO IS YOUR POTENTIAL CLIENT? […]
Read More...Taming the Vigilante Consumer – What Do They Really Want?
Today’s consumers can sometimes look like a threatening mob. They’re often unhappy, make vague or irrational demands, and can rush in unexpected directions that strongly affect our livelihoods. They may suddenly take their business elsewhere or bombard us with time-consuming, expensive complaints. Even both. “These people are manipulating the marketplace through pressure, protest, and politics,” […]
Read More...Marketing Tips for the Non-Stop Marketer
How you can attract, retain and extend your relationship with customers… Frippicisms:* It is not your clients job to remember you, it is your obligation and responsibility to make sure they don’t forget you. The real sale comes after the sale. Your best customer is the hottest prospect for your competitors. Your efforts have to […]
Read More...Does Your Marketing Match Your Image?
I spend a fortune on four-color, glossy brochures. When people receive my materials, I want them to know I am a seasoned professional and charge accordingly. If you also deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: Convince people you’re worth […]
Read More...Fripp Tips for Marketing Success
All I’ve ever wanted in business is an ‘unfair advantage.’ Before you raise your eyebrows, let me define the term. An ‘unfair advantage’ is not lying, cheating, or stealing. It’s exactly the opposite. An ‘unfair advantage’ is doing everything just a little bit better than your competition. And even if you’ve been in business for […]
Read More...How to Write a “Killer” Direct Mail Letter
10 Tips to Make Your Copy Get Results With Killer Copy Tactics I am frequently asked, “How do I get more business in these challenging times?” or “How do you market yourself Patricia?” Well, the answer is to have an ongoing, consistent, marketing effort that consists of a variety of mediums. Part of my activities […]
Read More...Advertising Headlines That Make You Rich – The Secret Behind Million-Dollar Headlines
My friend David Garfinkel is a copywriting genius. He is allowing me to share his ideas with you. Enjoy, think and prosper. —Patricia Fripp Want a little secret to turn your advertising into an irresistible magnet for customers? Dale Carnegie knew the secret, and that’s one reason his book How to Win Friends and Influence […]
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