“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself.“ —Aristotle
Read More...Want Your Audiences to Remember What You Say? The Importance of Clear Structure
Your message, no matter how important, will not be remembered if you don’t recognize the importance of structure. Here are some practical ideas that can immediately make you more effective. Your Structure Can you write the premise or objective of your talk in one sentence? If not, the chances are that your thinking isn’t clear […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
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