For example, saying the wrong thing to a reporter may only cost you a quote in a national magazine. But in advertising dollars, that quote could have been worth thousands. And you never really know who would have read the interview. Maybe a reporter for USA Today or maybe Oprah’s producer (or maybe even Oprah herself). Plus, what about all the time, money, and effort you spent in getting that reporter on the phone?
Read More...Public Speaking: Getting a Second Date With a Venture Capitalist
I discovered that executive speech coach and close colleague, Patricia Fripp has been helping entrepreneurs perfect their ten minute “speed dating” presentations to venture capitalists, so I asked her for seven of her best tips.
Here is what she shared with me:
Successful Marketing Means that You Identify Prospective Clients
This is positioning yourself in the market. (Remember how Avis advertised, “We try harder.”) As an example, when other advertising consultants do presentations, they talk about budgets, print versus TV, soft versus hard sell. I position myself by emphasizing that you start by targeting your audience, positioning your product, and creating distinctive selling propositions. Lots of mom-and-pop businesses, confronted by super stores, can’t compete or even survive unless they find a unique niche to fill.
Read More...Customer Service Secret
“If you roll out the red carpet for a billionaire, they won’t even notice it. If you roll out the red carpet for a millionaire, they expect it. If you roll out the red carpet for a thousandaire, they appreciate it. If you roll out the red carpet for a hundredaire, they tell everybody they […]
Read More...It is Not Your Clients’ Job to Know How They Can Hire You Again
My best client is Dan Maddux, the Executive Director of the American Payroll Association. He is a popular speaker himself on marketing and frequently invited to speak at the National Speakers Association. He often tells keynote speakers, “It is your responsibility to let me know how I could hire you again. I don’t read your […]
Read More...Business Marketing Tips for the Non-Stop Marketing
How you can attract, retain and extend your relationship with customers. by Patricia Fripp, CSP, CPAE Frippicisms on Sales and Marketing strategy • It is not your client’s job to remember you, it is your obligation and responsibility to make sure they don’t forget you. • The real sale comes after the sale. • Your best customer is the hottest […]
Read More...The Trusted Advisor Helps us Build Trusted Client Partnerships
“Great relationships start with great conversations, not one person showing the other how smart he or she is.” I have fond memories of being locked in my executive speech coach studio with a brilliant gentleman helping her turn his good presentation into a business developing masterpiece. He is Andrew Sobel author of “Clients for Life” […]
Read More...An Effective Sales Presentation Technique from Fripp & Alan Weiss
As a past president of the National Speakers Association, keynote speaker, executive speech coach and sales presentation skills trainer who sells myself on a regular basis I am often asked "how does a consultant get the prospect to say "yes" rather than "No"? . The secret of getting a "yes" for consulting is to ask […]
Read More...Sales Presentation Guru Meets with Internet Marketing Speaker Heather Lutze
Wow! What a great trip to Denver. 300 Competitive Edge members came to my effective sales presentation seminar “12 Mistakes Sales Professionals Make” and now I am working with Heather Lutze, author of The Findability Formula. She is the countries expert on Search Engine Marketing. Tune in again to hear the Fripp results!
Read More...Marketing Options on a Budget
Marketing Options on a Budget Now Is The Time To Promote Your Business For Increased Sales! Patricia Fripp’s secret weapon for printing is TU-VETS. Perhaps they can help you… My Dad always trained me to do business with people in our community, especially with family business people. TU-VETS.COM: Your Best Source for Color Printing EASY […]
Read More...
