In sales, what would happen if your prospects could vividly remember why others choose to do business with you? Would it be profitable for you if they felt that you were more focused on their needs than your competitors? You can have that impact with a memorable pitch, or speech. If people are making hiring decisions for consulting contracts or a large investment, they are probably going to be discussing with a team or committee what they heard from various vendors, consultants, or sales professionals. Your goal is to have them remembering and repeating your key ideas and benefits: you need to be a memorable speaker.

Every year I tell dozens of San Francisco executives and Silicon Valley speech coaching clients “Your first thirty seconds of your executive communications are like the first page of a book or first seconds of a TV show or film. If you don’t make an impact and hint at more to come, you lose your audience.”