Everyone is Situationally Shy All Association meetings and Hospitality Industry events are promoted as the perfect format to make new contacts and develop potential business relationships. I never stop being amazed at how many talented and well-educated people often do not know how to maximize these events. Here are two easy ways you can help […]
Read More...What You Are is As Important As What You Do
A short simple story heard while jogging with my friend Bobby Lewis decades ago influences my actions every day. Ralph Waldo Emerson is well known for a phrase very similar to this “What you are speaks so loudly I cannot hear what you say.” Great advice for leaders and parents. Honesty, Ethics, Parenting If you […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
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