What is a mentor? According to Greek legend, the goddess Athene liked to come down to earth disguised as a man named “Mentor” so she could advise the young son of Ulysses. (The Greek root “men” means remembering, thinking or counseling; we still use it in words like “mental.”) Today, a mentor is an experienced […]
Read More...Does Your Marketing Match Your Image?
I spend a fortune on four-color, glossy brochures. When people receive my materials, I want them to know I am a seasoned professional and charge accordingly. If you also deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: Convince people you’re worth […]
Read More...Fripp Tips for Marketing Success
All I’ve ever wanted in business is an ‘unfair advantage.’ Before you raise your eyebrows, let me define the term. An ‘unfair advantage’ is not lying, cheating, or stealing. It’s exactly the opposite. An ‘unfair advantage’ is doing everything just a little bit better than your competition. And even if you’ve been in business for […]
Read More...How to Write a “Killer” Direct Mail Letter
10 Tips to Make Your Copy Get Results With Killer Copy Tactics I am frequently asked, “How do I get more business in these challenging times?” or “How do you market yourself Patricia?” Well, the answer is to have an ongoing, consistent, marketing effort that consists of a variety of mediums. Part of my activities […]
Read More...Advertising Headlines That Make You Rich – The Secret Behind Million-Dollar Headlines
My friend David Garfinkel is a copywriting genius. He is allowing me to share his ideas with you. Enjoy, think and prosper. —Patricia Fripp Want a little secret to turn your advertising into an irresistible magnet for customers? Dale Carnegie knew the secret, and that’s one reason his book How to Win Friends and Influence […]
Read More...Life Lessons From the Movie Stars and Hollywood – #4
Write your own personal definition of success. My friend the late John Cantu was a humor writer and was co-producer at the legendary Holy City Zoo comedy club in San Francisco. Many great comedy stars got their start there. When he counseled young comedians and new speakers about their success, he always says “Don’t compare […]
Read More...Life Lessons From the Movie Stars and Hollywood- #3
There are many life lessons we can learn from movie stars and Hollywood. Be willing to pay your dues. My friend Scott McKain used to review films for WISH-TV in Indianapolis where he lives. He insists that one of the nicest guys in Hollywood is John Travolta. Two decades ago, Travolta seemed to be a […]
Read More...Life Lessons From the Movie Stars and Hollywood – #2
There are many life lessons we can learn from movie stars and Hollywood. Set your own values. When I was 23, I became one of the first women in the new industry of men’s hairstyling. My boss, Jay Sebring, was the hairstylist to the stars. I would pick up the phone and find Steve McQueen […]
Read More...Life Lessons from the Movie Stars – #1
Start by writing the screenplay of your life. My fellow Brit, Michael Caine, said, “To be a movie star, you have to invent yourself.” Cher and Madonna invented themselves. Cary Grant, Burt Reynolds, and Michael Caine invented themselves. And I promise you that Patricia Fripp has invented herself. You, in your own way, invent yourself. […]
Read More...Leadership Lesson 2: “I’m Glad You Asked”
Pam Kranhold’s Quality Department at Delta Dental Plan of California is revolutionizing the way they do business for government and their customers. “Over the last two years,” she told me, “we have changed our leadership from a very bland ‘government’ approach to an innovative vision-mission-value focus! It took a number of months to get the […]
Read More...
