I spend a fortune on four-color, glossy brochures. When people receive my materials, I want them to know I am a seasoned professional and charge accordingly. If you also deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: Convince people you’re worth […]
Read More...Fripp Tips for Marketing Success
All I’ve ever wanted in business is an ‘unfair advantage.’ Before you raise your eyebrows, let me define the term. An ‘unfair advantage’ is not lying, cheating, or stealing. It’s exactly the opposite. An ‘unfair advantage’ is doing everything just a little bit better than your competition. And even if you’ve been in business for […]
Read More...How to Write a “Killer” Direct Mail Letter
10 Tips to Make Your Copy Get Results With Killer Copy Tactics I am frequently asked, “How do I get more business in these challenging times?” or “How do you market yourself Patricia?” Well, the answer is to have an ongoing, consistent, marketing effort that consists of a variety of mediums. Part of my activities […]
Read More...Advertising Headlines That Make You Rich – The Secret Behind Million-Dollar Headlines
My friend David Garfinkel is a copywriting genius. He is allowing me to share his ideas with you. Enjoy, think and prosper. —Patricia Fripp Want a little secret to turn your advertising into an irresistible magnet for customers? Dale Carnegie knew the secret, and that’s one reason his book How to Win Friends and Influence […]
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