From Fripp’s Confessions of an Unashamed Relentless, Self-Promoter audio album and book: Make It! So You Don’t Have to Fake It. Does your marketing match your image? If you deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: Convince people you’re worth doing business with. […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
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