If you want your marketing to make money for you, focus on your customers’ feelings and beliefs. Unless you can convince them that you understand them and their problems — that you’re empathetic — they’re probably not going to buy from you. The headline on one of my marketing pieces says, “Hiring a Speaker is […]
Read More...How to Turn a Service Club Talk into a Marketing Opportunity
Speaking before a group about your business is definitely the lowest cost and best way to market your product or service and expand your customer base. From first hand experience I learned this important marketing lesson. I started talking about my hair styling business at local service organizations, such as Rotary, Kiwanis, Optimists. At the time I didn’t have much public speaking experience beyond Dale Carnegie courses and Toastmasters. Little did I know it would lead to a rewarding career as an executive speech coach and keynote speaker. Here are some key points I learned that helped me build my business.
Read More...How to Add Value as a Speaker: Make Meetings Fun and Exciting
“OSCARS” – A Pacific Bell meeting was held around the time of the Academy Awards. The creative meeting planner set up an awards ceremony and asked the managers to wear formal evening dress. This sounded so creative to me that, even though my speech was later in the day, I wanted to be part of it (at no extra cost to the client). “Oscars” were given out in categories like customer service, sales, and money-making ideas. Wearing an evening gown, I sashayed across the stage to deliver the envelopes containing the names of the winners. As the nominees in each category were announced, a giant video screen showed their photos. The first two were always famous movie stars, the third an employee. Would you believe it? Pacific Bell employees beat out the movie stars every time! Everyone who accepted an Academy Award had to give a short speech. It was innovative, memorable, and fun.
Read More...Why Do People Say “Yes?” The “6 Weapons of Influence”
Why do people say ‘yes’? How can we get them to comply with our requests? I asked my Fripp Associate David Palmer, PhD, MBA, CPA, an expert on negotiations and marketing. David Palmer has read more business books and management books than any other person I have ever met; without hesitation, he always refers to […]
Read More...Academy Awards Speeches Inspire If Good
Academy Awards Speeches Inspire If Good.
Most of course are not! However, if you have to give a speech this one may inspire you. I helped one of my clients prepare it. Look for good descriptive words, modesty, giving credit to those who came before.
The Boy Scouts Have It Right: Be Prepared
Read More...Keys to Social Media Marketing Success
By Pam Lontos Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.
Read More...The Top 5 Mistakes of Social Media Marketing
By Pam Lontos As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional […]
Read More...Building Good Media Relations Can Grow Your Business
By Pam Lontos As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you […]
Read More...The Dos and Don’ts of Dealing with the Media
By Pam Lontos As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on […]
Read More...An Interview with Genius Copywriter David Garfinkel
If you have heard me speak, you have most likely heard me talk about my genius copywriting friend David Garfinkel. It does not matter if you are selling yourself on paper, on your website or even when you open your mouth to speak, good copywriting is a skill that is important to learn…or hire! After […]
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