Academy Awards Speeches Inspire If Good.
Most of course are not! However, if you have to give a speech this one may inspire you. I helped one of my clients prepare it. Look for good descriptive words, modesty, giving credit to those who came before.
The Boy Scouts Have It Right: Be Prepared
Read More...By Pam Lontos Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.
Read More...By Pam Lontos As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional […]
Read More...By Pam Lontos As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you […]
Read More...By Pam Lontos As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on […]
Read More...If you have heard me speak, you have most likely heard me talk about my genius copywriting friend David Garfinkel. It does not matter if you are selling yourself on paper, on your website or even when you open your mouth to speak, good copywriting is a skill that is important to learn…or hire! After […]
Read More...Written by Dr. Peter Legge, LL.D. (Hon), CSP, CPAE, HoF Author & Professional Speaker Building your business without working more is a bit of an oxymoron. After all, the very process of building a business requires long hours and hard work. However, the process should not be to the detriment to your family, health or […]
Read More...In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty. “The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.” —Bill Gove, First […]
Read More...By Pam Lontos If you’re thinking of cutting your publicity during these tough economic times, think again. It’s times like this then you have to get you name out there more than ever.
Read More...By Pam Lontos The key to a better publicity campaign is more articles, more quotes, and more interviews. For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible. But every show and every publication is different. So how can one person with one keynote attract the […]
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