“OSCARS” – A Pacific Bell meeting was held around the time of the Academy Awards. The creative meeting planner set up an awards ceremony and asked the managers to wear formal evening dress. This sounded so creative to me that, even though my speech was later in the day, I wanted to be part of it (at no extra cost to the client). “Oscars” were given out in categories like customer service, sales, and money-making ideas. Wearing an evening gown, I sashayed across the stage to deliver the envelopes containing the names of the winners. As the nominees in each category were announced, a giant video screen showed their photos. The first two were always famous movie stars, the third an employee. Would you believe it? Pacific Bell employees beat out the movie stars every time! Everyone who accepted an Academy Award had to give a short speech. It was innovative, memorable, and fun.
Read More...Why Do People Say “Yes?” The “6 Weapons of Influence”
Why do people say ‘yes’? How can we get them to comply with our requests? I asked my Fripp Associate David Palmer, PhD, MBA, CPA, an expert on negotiations and marketing. David Palmer has read more business books and management books than any other person I have ever met; without hesitation, he always refers to […]
Read More...Academy Awards Speeches Inspire If Good
Academy Awards Speeches Inspire If Good.
Most of course are not! However, if you have to give a speech this one may inspire you. I helped one of my clients prepare it. Look for good descriptive words, modesty, giving credit to those who came before.
The Boy Scouts Have It Right: Be Prepared
Read More...Keys to Social Media Marketing Success
By Pam Lontos Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.
Read More...The Top 5 Mistakes of Social Media Marketing
By Pam Lontos As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional […]
Read More...Building Good Media Relations Can Grow Your Business
By Pam Lontos As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you […]
Read More...The Dos and Don’ts of Dealing with the Media
By Pam Lontos As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on […]
Read More...An Interview with Genius Copywriter David Garfinkel
If you have heard me speak, you have most likely heard me talk about my genius copywriting friend David Garfinkel. It does not matter if you are selling yourself on paper, on your website or even when you open your mouth to speak, good copywriting is a skill that is important to learn…or hire! After […]
Read More...Professional Speakers: Building Your Business Without Working More
Written by Dr. Peter Legge, LL.D. (Hon), CSP, CPAE, HoF Author & Professional Speaker Building your business without working more is a bit of an oxymoron. After all, the very process of building a business requires long hours and hard work. However, the process should not be to the detriment to your family, health or […]
Read More...For Professional Speakers: How Can You Convert a Seminar to a Keynote?
In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty. “The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.” —Bill Gove, First […]
Read More...
