In-Between Time by Craig Valentine In-between time is what I refer to as the time between your major points. Of course you need to use this time to transition into the next story or example, but how you use this time can make the difference between a dry speech and an exciting one. One effective […]
Read More...The Most Important Part of the Speech!
“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself.“ —Aristotle
Read More...Communicate for Profit with Your Convention Exhibit
Having an exhibit at a convention or trade show is a major opportunity to position your company or Association as a real player in your industry. Sure, it costs money, but it can become a major moneymaker for your organization. (It’s also a big convenience for your members and suppliers.) Here’s how to make the […]
Read More...What Talks Louder Than Money? Try Coaching!
(Your chance to eavesdrop on a conversation between Patricia Fripp and her friend, mergers and acquisitions specialist Mike Sipe.) My friend Michael Sipe is a brilliant mergers and acquisitions specialist. Here’s a great business tip he gave me that you might adapt to your own business. “We were involved in an acquisition search for a […]
Read More...Tips for Marketing Success
From Fripp’s Confessions of an Unashamed Relentless, Self-Promoter audio album and book: Make It! So You Don’t Have to Fake It. Does your marketing match your image? If you deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: Convince people you’re worth doing business with. […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
Read More...Power Pitching: Get the Personal Edge
Whenever and whatever you’re pitching, dozens of factors will figure in the final decision of your prospects. All else being equal, you have the edge if you can establish a personal connection. Connect emotionally and intellectually, so they like and trust you more than your competitors. How can you get your prospects to like you? […]
Read More...Selling Your Way to Success: How to Present Your Proposal at an Executive Meeting
What’s the worst reaction you’ve ever gotten when you made an important presentation? Probably, it would come in second to the one I just heard about. A woman — ironically she was interviewing me for an article about “Knockout Presentations” — told me the story of her disaster. It was early in her career as […]
Read More...Your Important Talk
Dear Visitor, It never ceases to amaze me how often people call saying, “Help! Can you FedEx your video on how to give a talk. My speech is next week.” In July 2001, a gentleman inquired about my speech coaching services. He mentioned he was becoming the President of his Trade Association and would be […]
Read More...Why Accent Matters
Accent Reduction is a controversial subject. Some people believe that having an accent reflects one’s cultural and ethnic heritage and that by changing it we are being untrue or disrespectful to our ancestors or countries of origin. Accents can also be pleasant to listen to and can add “flair” or “allure” to the individual. Imagine […]
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