If you want your marketing to make money for you, focus on your customers’ feelings and beliefs. Unless you can convince them that you understand them and their problems — that you’re empathetic — they’re probably not going to buy from you. The headline on one of my marketing pieces says, “Hiring a Speaker is […]
Read More...Why Do People Say “Yes?” The “6 Weapons of Influence”
Why do people say ‘yes’? How can we get them to comply with our requests? I asked my Fripp Associate David Palmer, PhD, MBA, CPA, an expert on negotiations and marketing. David Palmer has read more business books and management books than any other person I have ever met; without hesitation, he always refers to […]
Read More...Observational Humor from John Kinde: Fripp is Recycled!
My definition of Observational Humor does not exclude recycling previously used Observational Humor lines. Nor does it mean you can’t use old jokes that are adapted to the present moment. What makes Observational Humor special that it is inspired in the moment, not pre-meditated…although some pre-planned humor can certainly create the illusion of spontaneity. Our goal is to become more skilled at in-the-moment humor and not solely relying on prepared lines. Although a good monologue may contain some of both elements.
Read More...Say It With Fewer Words
Reducing Your Hour-Long Speech You’ve got a great, major presentation, and suddenly you’re asked if you can get your message across in five minutes! Don’t panic. For today’s television generation, sound bites can be more powerful than lengthy dissertations. Here’s how to compress your speech without losing impact.
Read More...5 Sure-Fire Tips for Great Speeches
1. Come out punching! Grab your audience’s attention. One way is to make a startling statement. For a recent speech to the National Speakers Association, I walked out and immediately started building a word picture: “Columbus, Ohio, December, zero degrees, 2,000 people trudging through the snow to hear four speakers…” Don’t waste your audience’s time […]
Read More...Scoring with Overseas Audiences
How to “Speak Their Language” Even When It Isn’t English Now I finally know why my friends are so interested in speaking abroad. It is a wonderful, rewarding, exhilarating, ego-building experience, even when the audience doesn’t speak your language. Why forego local engagements to fly half-way around the world, suffer terrible jet lag, and put […]
Read More...Acting Techniques for Speakers
This article was written by my pal Ed Brodow. It will be featured in Professional Speaker magazine, the publication of the National Speakers Assn. As Ed interviewed me for this, and I found it very interesting, I asked if I could offer it to my friends and visitors to my website. He granted his permission and I […]
Read More...Capturing Your Audience: (Part II)
Previously, we discussed the components of speech preparation and delivery that will make your presentation shine when you are addressing your association audiences. However, the speech only becomes truly vibrant when you tie all of the pieces together and package them into a compelling presentation. Remember humor helps freshen content, movement keeps the audiences’ eyes […]
Read More...Presenting Your Talk – For Business and Professional Speakers
The big day has come. You’re ready to deliver your talk. But there are still a few final things to do before you face your audience. Check in early. Arrive early so you can check out the logistics of the room in which you’ll be speaking. Where is the platform? Where will you be when […]
Read More...Preparing Your Talk: Developing & Delivering Your Speech
One of the best ways to promote your product or service and expand your customer base is also one of the cheapest. Interested? It’s public speaking. I know this from first hand experience. When I started out, I had no public speaking experience, but I studied what the professional speakers did. What I learned from […]
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