One December evening, with some of my closest friends, Joe Veneto, Marilyn Sherman, and Ford Saeks, I watched Frankie Moreno at his Christmas show at Myron’s Cabaret Jazz. As seasoned professional speakers, we were not simply entertained. We were reminded of something essential. True performers earn their success over decades, not moments. Frankie’s career began […]
Read More...Why the Best Business Deals Are Won Before the Numbers Are Negotiated
Why the Best Business Deals Are Won Before the Numbers Are Negotiated When my friend Michael Sipe, a brilliant mergers and acquisitions specialist, was building his reputation as a business broker, I helped him craft speeches to market his expertise. Mike has always understood something many professionals overlook: Most business deals are not won on […]
Read More...The Appalling State of Applause
The Appalling State of Applause At the National Speakers Association, we joke that everyone—including the salad chef—gets a standing ovation. Funny, yes. Accurate, no. Most conferences are far more restrained. My other association family is the Professional Speechwriters Association, and this year’s conference was one of the best I have ever attended. Early on, we […]
Read More...No Overnight Success—A Reminder for Us All
Recently, I had the pleasure of speaking for the Florida Speakers Association. What a treat to discover their meeting was held at the fabulous Fort Lauderdale Improv! The venue itself inspired me to share one of my favorite stories and offer a suggestion every speaker can use. For those unfamiliar, Budd Friedman was the founder […]
Read More...Where Words Come to Life
Last week, I attended the Professional Speechwriters Association World Conference. What truly made it unforgettable was the setting: Planet Word in Washington, D.C. If you’ve never been, Planet Word isn’t just a museum—it’s an experience. It’s a living, breathing celebration of words, ideas, and human connection. From the moment you step through its doors, you […]
Read More...The Secret of How To Get Remembered, Rebooked and Recommended
If you’ve ever watched a presenter who seems to be speaking directly to you—as if they somehow knew your challenges and goals—you’ve experienced the magic of customization. That isn’t luck; it’s strategy. In Deliver Unforgettable Presentations, my co-authors Darren LaCroix, Mark Brown, and I emphasize that when you customize your presentation, it is one of […]
Read More...The Phrase That Pays: How to Be Remembered and Repeated
Every day, we are bombarded with more information than we can remember. Whatever your role—executive, manager, salesperson, or team leader—you want your message to be remembered and repeated. When your words travel beyond the room, you are speaking not only to your audience but to the audience of your audience. That’s how ideas grow, reputations […]
Read More...Executive Presence: What It Really Means and How to Strengthen Yours
The phrase executive presence first appeared in leadership circles in the late 20th century. It quickly became a buzzword in boardrooms, performance reviews, and coaching sessions. Yet for all the talk, it remained elusive. Many ambitious professionals were told, “You need more executive presence”, but few could explain what that meant or how to achieve […]
Read More...A New Market for Me – Who Knew?
For years, I have tracked who followed me on YouTube. The numbers were consistent: 99% were men, and the largest group was ages 55–64. Then I checked my stats for the last 28 days. Imagine my surprise—today, 75% of my viewers are 25–34, 25% are 55–64, and 58% are women. Quite a shift! Even more […]
Read More...Why Your Audience Connection Determines Your Presentation Success
When preparing for a presentation, most speakers focus on their content and slides. That’s important—but it’s not enough. The real question you must ask yourself is: Who is my audience, and why should they care? Your content may be brilliant, but your impact depends on the relationship you build with your listeners. Do they feel […]
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