Focus on strategic thinking with questions like these:
“If we were able to off-load some of these routine tasks and could free
your own marketing staff to devote their creative energy on the new
product line, how do you think that could pay off for you in launching
this new product line second quarter?”
“Have you ever thought about automating your back-office processes?”
“In what ways do you see us getting a competitive advantage if we change
to a totally virtual staffing plan?”
Your questions should start the wheels spinning–big time. You just might
uncover hidden possibilities or solve problems you didn’t know existed.
