Dear Sales Manager,
What Do Poor Sales Presentations Really Cost?
What Impressions Do Your Sales Presentations Make?
What do your most important prospects...especially senior executives...say after your salespeople leave the room after delivering their best sales
presentation?
Do they say, "Wow, I hope our salespeople are half as good as they were
when they represent us."
Or, do they say, "I'm really disappointed. I expected much better from
a company with their reputation."
Notice, your salespeople...and their presentation...are seen as the
"company!"
Your sales representatives are the unofficial ambassadors of your company
and its reputation. They are the company, when they're in front of prospects!
Sure, at one level, a poor sales presentation is the fault of the salesperson
because they haven't taken the initiative to continue to grow and master the art and techniques of persuasive communication skills.
Alternatively, as a sales manager, it's your fault if you have not provided
effective and highly professional opportunities for them to learn how
to deliver an impressive sales presentation.
So, are your salespeople letting you down? Or are you letting down your
salespeople?
Regardless of where the fault lies...and it's usually on both sides...the
overall impression to your prospects is that your COMPANY isn't qualified to solve their problems!
What Does a Poor Sales Presentation Cost?
You squander the time of preparation, rehearsal and delivery. You lose the sale. Or drop down the list of serious competitors for the business. Worst case scenario, your hard-earned reputation suffers. In all these instances, a valuable opportunity is lost...and for no good reason.
Remember, when you lose business you should have captured, you lose twice. First, you don't get the sale or the cash flow. Second, your competitor gets both.
Imagine what you gain for a relatively small investment in high-level, sales presentation skills training from Fripp and Associates:
You get more sales, more often.
You get the right reputation for your company.
You get the right reputation for your salespeople.
You get credit for generating even more cash flow.
And, your competitors get none of the above!
My clients will tell you I can instantly improve the success of your salespeople's presentations to prospects and customers. Here's what just a few of them have to say:
"Fantastic! Our training session with Patricia was well worth
the investment. We saw results immediately!"
—Steve Apfelberg, Vice President, Marketing at Callidus Software
"In my 12 years in sales and marketing, you
are the most dynamic, charismatic, and knowledgeable sales presentation trainer and executive speech coach
that I know. After your presentation skills
training, both my sales and technical support team are closing more sales!
—Bill Lewis, Director of Sales and Marketing, North America,
Unitech America, Inc.
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