This week I interviewed Lois Creamer of Book More Business for my The Odd Couple Community monthly Teleseminar.
Lois is well known in the world of speaking and the National Speakers Association for workinging with speakers who want to book more business, make more money and avoid making costly mistakes.
Dan Janal of PR Leads thought these were some of her best ideas.
Positioning: “You should position by concept and by outcome.”
Great line: “If it were easy, I wouldn’t have a business.”
Good point: “Target one market because it is easier to target one market than many markets.”
Great call for action: “Do you think it would make sense to bring me in at this time to …”
Every year Alan Weiss and I hold a marketing and strategy workshop called The Odd Couple. Our Community pay for access to us and only TeleSeminars.