My East Coast Fripp Associate Sims Wyeth always proves you can say something worth knowing in a few words.
In 1976, President Carter got elected on the grounds that we needed a government as good as the people. In 1979, he told us we had a “crisis of spirit,” implying he needed the people to be as good as the government. He never recovered.
“Talking Down” happens when you utter a single word that implies a lack, a flaw, or a failing in your listeners.
Your audience may have lacks and flaws, but appealing to their deepest aspirations works better than a finger-wagging, flaw-finding sermon.
By the way…just finished my Patricia Fripp Speaking and Presentation Skills School. It went really well.